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“In retrospect, I now believe
we were actually turning
customers off by the image
we portrayed. We wasted
thousands of dollars without
even considering the cost
of all the lost opportunities.
Now...we enjoy market trust
and business follows as a
matter of course.

-Peter Buttigieg, CEO, RMS

It’s hard to believe that the influence of a brand could be diminished by its brandmark logo or overall look and could actually put someone off from buying your product or service. Unfortunately it’s true, but not in the way you imagine.

The Maluma Principle

Our research uncovered that over 80% of the brands we were asked to review created trust issues, each time those businesses went to market.

We now call it the “Maluma Principle”. It happens when brands don’t correspond to the way we subconsciously expect them to be regardless of how "professional" they may appear. It causes us to become wary, often without realising why we have suddenly become mistrusting of a company, product or service offering. Also see Evers the Report on "Unconscious motivators" for more on this matter.

We developed a process called the MetaBrand DNA to uncover what people must receive from the brand in order to create trust. From the results, our clients are then empowered to make those changes to increase the influence of their brands virtually overnight.

Many clients have gone onto experience an increase in sales around 30% with ongoing reports of a new ease in doing business. (see our testimonials).