"From start up to a million dollar
company in our first year. Our image,
paved the way for our success.
The influence achieved by Evers
had us preferred even over
our major competitor,
a "listed" corporate."

Tony De Marco, Director, 
Wallstreet Group.

 

A brand, mark or logo could actually deter someone from buying your product or service, but maybe not in the way that you might realise. It is called the “Maluma Effect” and happens when the brand, mark or logo doesn't correspond to the way we subconsciously "hear" the brand name.

The good thing is, when a brand, mark or logo corresponds to our automatic and unconscious expectations, we trust the business it represents. When it doesn't, we shy away from it,  often without realising why. (Also see Evers the Report on "Unconscious Motivators" for more on this matter.)

Create the trust in your brand, mark, logo from Day ONE

Evers uncovered a method that could reveal the "trust factors" that needs to be present in any brand, mark or logo for it to be acceptable to the wider marketplace.

Evers MetaBrand DNA™ workshop uses the NLP method of “trans derivational searching” (TDS), to reveal the colour, shape, etc in any brand name for it to gain maximum trust. When used as a design tool it has the added benefit of taking hours out of the design time because the brief becomes so clear.

Our MetaBrand DNA™ report allows your designers to create a universally accepted brand, mark or logo.

After having their brand optimised or recreated, we often had clients reporting increases in sales from 30 to 100% with many others testifying a new ease in doing business. (see our testimonials).)

The MetaBrand DNA™ takes the guesswork out of developing a brandmark of influence for your business or agency.