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“As a result of your workshop we were able to agree on an executive level the vision and direction by which we wanted to be perceived through our identity. The Evers team were able to translate our requirements to an image that has received across the board acceptance”.

—Mr Kenoll Wilson,
Managing Director, World IT.

 

Would you believe that a brand, mark or logo could actually shy someone off from buying your product or service?

It is true, but maybe not in the way that you might imagine. It is called the “Maluma Effect” and happens when brand, mark or logo doesn't correspond to the way we subconsciously "hear" the brand name.

The response we have to any name and subsequently how we relate to its brand, mark or logo, is due to the way we are "wired" as human beings. We hear the name and in our mind we paint a visual and have a feeling as to how we expect that brand mark or logo should appear. it is automatic, unconscious and roughly the same outcome for most people.

The good thing is, when a brand, mark or logo corresponds to our automatic and unconscious expectations, we trust the business it represents. When it doesn't we shy away from it,  often without realising why. (Also see Evers the Report on "Unconscious motivators" for more on this matter.)

Maximum trust in your brand, mark, logo

Evers uncovered a method that could reveal the "trust factors" that needed to be present in any brand, mark or logo for it to be acceptable to the wider marketplace. Evers MetaBrand DNA™ workshop uses the NLP method of “trans derivational searching” (TDS), to reveal the inherent colour, shape, etc in any brand name.

The MetaBrand DNA report becomes the ultimate design brief for designers to create a universally accepted brand mark or logo.

(This influence consultancy grew out of it's speciality in brand and positioning. Every brand on the left of this page was created using this process. After having their brand optimised or recreated we often had clients reporting increases in sales from 10 to 30 to 100% with many others testifying a new ease in doing business. (see our testimonials).)

The MetaBrand DNA™ takes the guess-work out of developing a brandmark of influence for your business or agency.

Our Fee for this workshop is $2,500.