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“Year 1: Start up to turnover of $1.2M.

"From start up to a million dollar company in our first year. Our image, paved the way for our success. The influence achieved by Evers had us preferred even over our major competitor, a "listed" corporate."

Tony De Marco, Director,
Wallstreet Group.

 

Some brands are so extraordinary that they become like Coke_^® preferred by consumers universally, even over taste. Other brands squander millions of marketing dollars without adding to their overall brand appeal.

Marketypes_^TM bring some real understanding to the generation of this massive market appeal. It has all to do with hidden marketplace undercurrents that work to connect you to your customer…or not.

The Hero's Journey, is a myth that is present in all cultures. We can all relate to it. We understand the characters and the qualities of the various personalities. It is also a map to our mass consciousness that we can explore when building the personality into our brands and market communications.

There are 13 marketypes that arise out of each stage of the Hero's Journey. Adopting the right marketype can assist us to connect on a deeper level to our marketplace. Making it easier to be recognised, trusted and remembered, because of this unconscious familiarity.

Marketypes are values based. They should also be aligned to the values of your organisation to prevent esteem crashes and brand damage.

Aligning the values.

The values of your organisation live in the stories of your organisation. They are the stories that your staff tell each other and new people learn about "the way things are done around here".

It's also in the stories that you tell you marketplace through your websites, your people and your advertising. It's what gets remebered and retold as a result.

Once you uncover the stories of your organsiation, you are able to then choose a particular marketype that could be a suitable vehicle for your organisation's brand, internal and market communications.

A competitor analysis approached in the same way, can cross reference values of your competitors to the various Marketypes allowing you to understand where the gaps are in the marketplace, that could be owned by your brand.

Those who grasp what is revealed in this understanding can increase their business influence, market dominance and sales, ethically and rapidly.

Call Monika to find out more.