104 Power Words that increase the influence of your written communication

By: Monika Evers

When Leo Burnett back in 60's, analysed 62 of his biggest advertising flops he was to discover the factor that still affects the influence of emails, websites and letters today.

Leo Burnett was one of the great all time copy writers. What he discovered in the 60's, as reported this week, can be used today.

When Leo Burnett reviewed 62 of his greatest advertising flops, he found they all shared one common element. They had an average usage of adjectives of 24.1%. Far higher than his more successful ads.

Adjectives are describing words, like outstanding, remarkable, new and fresh.

Alex Mandossian, one of today's great informmercial and web copywriters reported this week, that in todays' on line environment what Leo Burnett uncovered in the 60's still holds true. The most influential copy is copy that minimises the use of adjectives and increases the use of verbs.

Verbs like uncover, discover, transform and inform, increase the influence your emails, letters and web copy.

He has created a site that allows you to see the 104 power verbs and use them to increase the influence of your communication.

Thanks Alex.

 

104 power words link

Source: Alex Mandossian Wednesday minute

 

image by YOUSUF KARSH/RETNA

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