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Friday 14. of November 2008
From the land which gave us Gordon Gecko and “Greed was good”, brand "America" has suffered one hell of an esteem crash.
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Monday 08. of September 2008
Was Shakespeare right about names, or does the market tell us another story.
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Saturday 12. of July 2008
Was NAB's failing performance in the stock market linked just linked to performance or a hidden factor of influence. We believe the latter.
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Tuesday 03. of June 2008
The rules of influence apply just as much to personal brands as they do company brands. So if you are a consultant, personality or a CEO, this article is for you.
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Thursday 24. of April 2008
What separates us from animals has everything to do with our abilities to manage complex social relationships and how we should market.
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Tuesday 18. of March 2008
Neuroscientists have entered into the marketing landscape and with their Magnetic Resonance Imaging technology and have made some startling discoveries to do with marketing vs the lasting power of true influence.
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Thursday 14. of February 2008
What they didnt tell you about that study and its application to business.
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Friday 11. of January 2008
How to use contrast to increase sales.
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Saturday 22. of December 2007
Can you increase the likelihood of people saying "yes" to your offering, just by choosing the right kind of messenger?
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Saturday 22. of December 2007
When Leo Burnett back in 60's, analysed 62 of his biggest advertising flops he was to discover the factor that still affects the influence of emails, websites and letters today.
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Thursday 13. of December 2007
The super CEO is like any other super brands. They have succeeded in creating the influence that we accord the likes of super brands like Mercedes or McDonalds.
Remember the day that Jack Welch announced his resignation from GE,...
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