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"Within 5 to 7 meetings,
we created the logo,
values and the elements
that became a part of our
Australian corporate history."

John Shulz, CEO
Huon Corporation.

Brands wield influence and hold equity. They gather our market success, allow us to launch new products and services to equal levels of acceptance and provide us the goodwill to our businesses.

So, just imagine if you happened to invest in a brand that created distance instead of trust every time it appeared. Unfortunately, 80 per cent of the brands we researched did just that to varying degrees, costing those businesses potential market share and opportunities.

We can ensure that doesn't happen to you at a fraction of the cost of your investment into a brand, which we all know can run into hundreds of thousands of dollars in long term and even the short term.

The MetaBrand DNA™ workshop takes the guess-work out of developing a brand of influence.

The premise behind this process is that the response we have to a name and subsequently any brand mark of logo is due to the way we are wired as human beings. In other words it is automatic and unconscious.

We call it the Maluma Principle. When the final brand look and feel corresponds to our automatic and unconscious expectations, we automatically trust the business it represents. See the Evers Report on 'Automatic Influencers'.

The MetaBrand DNA™ workshop reveals the unconscious responses people will naturally have to your brand.  The process also delivers the colour, shape, age, gender, pace and qualities that will also be anticipated.

It delivers the ultimate design brief to create a universally accepted brand mark or logo.

Now you can 'do it once...do it right' with the Metabrand DNA prescribed 'design briefs' and ensure your brand has influence.