"..I have now discovered is that there is great strength and clarity gained from properly understanding my vision, values, market positioning, purpose and brand DNA. This has resulted in a laser beam focus for our business ..."

Michael Buckley
Switch Fitness 

March 20, 2008

Great organisations like people are driven with passion and purpose.

We liken it to being at sea. Without a compelling vision, the day-to-day managing gets taken up looking out for this week's/month's looming weather conditions. Business focus is on the next wave, short term and reactive.

A vision holds in sight a distant lighthouse. It means no matter how big the seas, how dark the sky, the lighthouse is always there, re-orienting you back onto your intended destination. It keeps focus on the goal even when the waves temporarily block your view. Storms become surmountable, destinations a cause for celebration and rewards.

When a person feels lost in business or their business feels like its floating in the middle of the ocean with no other direction than to please the CFO, bank or board with another profitable month, then might we suggest the regeneration of a compelling vision. Notice we said Compelling Vision, might serve your business.

Depression is often said to be the result of a person going against what they now is their true potential. So is a failing morale in either staff or leader an indicator that a business is failing to meets its potential according to its crew.

You don't have to get it right, you don't even have to be perfect, but you do have to find something that compels you into being and brings the soul back into your business.

Soul brands connect on a deeper level is another article on this subject. Check it out. It talks about how countries have reoriented themselves to new directions. using compelling visions.

Our Vision processes use the latest in transformation processes. With origins in U theory they are designed to bring the inspiration back into leadership, organisations and life.  They can be conducted one-on-one or with teams. We promise they will change the way you think and feel in your workplace.

When you align your external market character (MarketypeTM) with the drivers of your business you can generate and retain customers and their esteem faster and longer.