Imagination and dreams seem to come of nowhere. They deliver a hint of a new way things could be and then leave you, knowing the difference...
This is always the start of any Hero’s Journey and it is sneaky, because if you have a shred of entrepreneurial spirit you now have to make a choice. Do you do something about this flash of an idea or not?
Life and business is full of people who answered the call of their dreams and imagination. They are all on a journey, the “Hero’s Journey” and as Joseph Campbell found out, it is like a human operating system that steers us in our maturation as social beings in every cultural group.
The Hero’s Journey he found was in the cultural myths of every people on the face of the planet. Its guiding principles are not only experienced on a personal level. The Hero's Journey is found in business and lives in the marketplace.
When you understand the influence of the Hero's Journey you will understand how to harness market influence.
Ask to see our presentation, I’d rather be Coke® for more insights on this world of Hero's and Marketypes TM.
It will change the way you approach brands, advertising and marketing forever.
