CONTACT US +61 3 9252 0609

“After using Evers to launch
into the Victorian market,
Nobby Kitchens rose quickly
to become the third largest
kitchen company within the
first nine months of operation.”

Steve Williams, Director, 
Nobby Kitchens Victoria.

CEO's, managers and business owners consult Evers during times of transitions in their business. You may even find yourself in one of these right now.

Phase 1. to ensure a successful launch or merger

LAUNCHES: Starting a new business, launching a market concept or career and you want to give it the kick-start that could take you into a money making enterprise sooner rather than later.

Understanding the fundamental principles of market influence is important for any business in this start-up phase. All efforts need to be leveraged to their fullest capacity with little room for wasteful expenditure, which we all know is easy in the area of  marketing. Knowing what's important to do with brand, identity and marketing and when to do it assists you to avoid costly mistakes and move forward with confidence.

At Evers we have successfully launched over a hundred brands and consulted to hundreds of others on their influence.

We have regular viewings of our "Competing for the Future" presentation on market influence. Book into see it before you invest in your next brand.

NOTE ON MERGERS: are slightly different to start-ups. There are already existing customers both internal and external. Getting buy-in to the newly formed identity from your external customers or acceptance of any new cultural values isn't an automatic process from your staff either.

Many mistakes have been made in this area of merging people and brands. Discordant cultures create and maintain rifts that could cost the smooth flowing of the businesses in transition. Choosing the wrong identity or brand can be just as limiting to market expansion.

Cultures can only be merged successfully when existing values frameworks matches. However this is rarely the case. Emphasis needs to be on uncovering the existing frameworks of each of the merging businesses (from a values perspective) and then merging these values into the new cultural identity. We use a process within marketyping to assist with this process of merging cultural values.

NOTE ON BRANDS: Assigning incorrect brands to newly merged businesses can cost long term share value and market standing. Choosing the right identity shouldn't automatically stem from selecting the business that was turning over the most, but should be chosen according to future market competitiveness. In other words which market identity has the most staying power, charisma or room to expand.

Our consulting practice can assist CEO's managers and business owners with merging cultural values and in evaluating the correct market identity and position.

Phase 2. to expand sales and opportunities
It may be time to expand your business or personal influence to the next level. For many businesses, this is usually around the 5 - 7th year of being in the current form of the business. It’s a time where the systems and procedures are in place and the business is now in a position to leverage those systems to produce more turnover while maintaining the same staff and overheads.

Optimising your influence strategies is the main thrust of our consultancy at this time as well as addressing positioning to secure future competition and securing  your Intellectual Property.

Phase 3. Secure market standing.
Alternatively, some people or businesses could be in the position where they have a quality offering but are just not getting the market recognition or sales that other “lesser” products and services seem to be getting.

Our consultancy assists these businesses to troubleshoot presentations, sales processes, image and marketing materials to remedy possible causes for this lessening of influence.

Phase 4. to corner and own your marketplace
The most common reason that brings more business owners, CEO’s and directors to our practice is business continuance. They want to own and protect a premier position in their marketplace as effectively as possible.

We always seek to implement Intellectual Property (IP) measures that assist businesses to protect market investments and increase in their market ownership. There are a number of forms this can take apart from brand and name trade marking. Being effective here assists clients claim their markets for the future.

In Conclusion
After 20 years in the business of influence we have developed a number of proprietary processes that have assisted hundreds of key influence stakeholders to:
-    create lasting brands, cultures and identities
-    improve their influence overnight, increase sales and markets;
-    develop more powerful and persuasive presentations, marketing materials;
-    own IP that separates them from their competitors;
-    uncover new business ideas and opportunities; and
-    grow market ownership.

See our testimonials.

In just 90 days can we can assist you to transform your market influence. Call us today. Find out what we could do for your business on +61 3 9252 0609.