An interesting situation arose with an associate/client re the purchase of a domain name. It should not have surprised me, but it did.

It was my recommendation for Joe Matthew from Seoecom.com to take on the mantle of SEOJoe and suggested that he buy the domain www.seojoe.com.

He is one of the top writers and professionals in this space as well as having the one of the few name that can rhyme with SEO.(JOE)

Scientist have done some interesting work with rhymes. People attach more credibility to phrases said in rhyme over non rhymes especially in positioning. So "SEOJoe, is the way to go" for example would come over as more true than "SEO is the right choice".

Iteration which SEOJoe falls into as well, is an easy memory device to remember a name. Donald Duck, Mickey Mouse...Walt certainly knew what he was doing.

So, from a professional recommendation, right on the money.

However, here is the issue I totally overlooked. There was one bad report that had been linked to the name, previously.

So now Joe, who is such an impeccable person, has been put in the position where he has to manage this slur from another business which has now been transferred to his new online identity.

The person that he is, he offers the company that posted the report about the old entity compensation of what they had lost in his services. He didnt need to do that...to me this speaks volumes about who I know Joe is. And no doubt he will manage the issue because of his immense character (and internet capabilities).

But here is the rub.

The worth of any domain name can only be realised to its full value, if it is a virgin domain. If it has been used before...then it is a case of buyer beware and reputation value needs to be cfactored into the consideration.

It's like buying a used company, How do you know if there are any outstanding claims against the company. That is why most people don't go there.

On the web, you need to make sure that there are no outstanding claims against the reputation of the domain name.

To me, it just added a whole other layer to buying domain names, that I had considered.

It’s quirky but true. Our capacity to process new information is limited. Essentially our conscious can only handle 7 plus or minus 2 bits of new information any any one time. Mobile phone numbers in Australia at least, have 10 digits. Which puts memorising them right out of the ability of most Westerners.When I was doing my Master Prac NLP with Marvin Oka, he suggested that Asian cultures because of their use of the character form of writing, actually had slightly more capacity to hold bits of information and process them. He believed unlike for most in the West it was increased to 8 plus or minus 2 bits of info at any one time.

TIP: In order for people to grasp your mobile number, you need to chunk your number into smaller amounts. For example 0411 221 025 can also be chunked 0411 22 10 25 which brings the number down to a more manageable amount of data for most people. It’s also why the whole 1-300 “flowers” concept works, because it only requires 3 bits of new of information to be stored by potential customers.

Ever heard the phrase "Holding the Tension"? If you haven't, you will in the program.It's something that every super salesman would do naturally; pioneers, inventors and athletes excel at; and anyone who chooses to accomplish anything grand will need to become really good at, really fast.In the 1828 version of the Websters dictionary the verb (doing word "Intention"  gives us all the clues."Intention" is when the mind, with great earnestness and of choice, fixes its view on any idea, considers it on every side, and will not be called off by the ordinary solicitation of other ideas."Firstly we select our goal.

It could be a big, hairy, audacious goal that we just choose, or simply something we know is true for us.We then fix on it. This is an act of will.

Through Will we are able to hold onto our choice even through adverse ideas, thoughts and challenges. We simply don't let go."Holding the Tension" then becomes the act of creating a choice, applying will and straining and holding that tension for it to come into reality for us.Tension always seeks Release is the First principle of transformation.Either you hold onto your choice until it comes into being or your let it slip away. The choice is always yours. "Holding the Tension" is the act of holding onto your choice until it resolves the way you will it.