"I wanted to get more leads from our website, but I just didn't know what more we could do. Evers not only revealed how we were selling our services short, but exactly what we needed to change and add, to turn that around. It was surprising stuff I have never come across before and it was all relatively easy to implement.
The results speak for themselves: the value of new business generated during the first 12 week period was equal to 71% of the total sales for the previous year. Some orders exceeded the average sale value by over 500%. And there’s still more sales yet to be realised from the leads generated during that period.
This has had a significant impact on the bottom line which is already up by well over 100% on the previous year. Best of all, in these tough times we are hiring because we have become too busy” John Blackburn said “I am even too busy to implement the last bits on the web site.”
You don't have to have a big business to use the principles of influence and see some amazing results to your existing brand, web or sales materials.
Recently we have been talking about "social proof" and "scarcity". John Blackburn from ACME Test and Tagging, engaged us to troubleshoot his online influence. One of the influence solutions we used to improve his online enquiries and sales was the principle of social proof. This influence strategy is also featured in a past Evers Report.
John also took advantage of a new service Evers are now offering called Instant Influence. It is designed to improve leads and sales in what you already do and use by overlaying the 9 principles of Influence that underpin the Evers influence mindset. (Find out more, click here)
Use Evers to improve your influence
Being successful in any arena means that you have appealed to what the market wants. You should be proud of your achievements. But what if like John from ACME, you discovered that there was even more you could do.
Your success today could pale against tomorrow's boom because of something you like many other successful people in business tend to overlook.
You didn't mean to, but in the process of casting a wider net...wanting to appeal to more people (and not offend anyone), you could have let your brand, along with your company's positioning and image become bland. Just like everyone else. Boring, safe, professional and frankly confusing to the people you may want to influence like future clients, staff, even associates.
Why?...They can't tell why they should choose you or your company over anyone else!
what you can do
As you visit the Evers website you'll discover that "Evers knows about influence". Even The AGE Newspaper printed that..."Evers is a brand specialist"
They finds the story behind a business or a person that connects more customers to their "brand" and keep connected to their business.
Monika Evers assists businesses and people to find their competitive advantage and then change it into words and images that stick like glue in the minds of people.
EVers turns websites and sales materials into compelling communication pieces that create more sales.
The influence others have experienced...
Go to testimonials for more:
An "unknown" personal brand became the 8th most subscribed to brand on Twitter, behind Kevin Rudd, our PM, in his first month.
One million dollar firm increased its revenue by 200% in the 18 months that followed its repositioning. The Director also became the "industry expert" for media and government boards.
Another image makeover on a business opened doors to one client, that had been firmly closed the previous five years.
So, if you want to improve the effectiveness of your brand or influence in the marketplace, then you need to get Evers on the line.
what you can expect from the call to Evers
When you connect with Monika Evers she is going to ask you about your business, what you want to achieve and what others are like in your industry. She is going to listen closely to what you have to say, even sharing ideas that she thinks are going to create an impact to you now. So, what does she say...
Ring her and find out!!!
